TY  - BOOK
AU  - Thompson,Arthur A.
AU  - Strickland,A.J.
AU  - Gamble,John
AU  - Strickland,Alonzo J.
AU  - Gamble,John
TI  - Crafting and executing strategy: the quest for competitive advantage : concepts and cases
SN  - 9780070182608 (pbk.) :
AV  - HD30.28 
U1  - 658.4012 THO 
PY  - 2010///
CY  - Boston, [Mass.], London
PB  - McGraw-Hill/Irwin
KW  - Strategic planning
KW  - Case studies
KW  - Business planning
KW  - United States
KW  - Business and Management
KW  - ukslc
KW  - Business strategy
KW  - thema
KW  - Business competition
N1  - Includes bibliographical references and index; Part one: concepts and techniques for crafting and executing strategy -- 1.What is strategy and why is it important? -- 2.Leading the process of crafting and executing strategy -- 3.Evaluating a company\'s external environment -- 4.Evaluating a company\'s resources and competitive position -- 5.The five generic competitive strategies: which one to employ? -- 6.Supplementing the chose competitive strategy; other important business strategy choices -- 7.Strategies for competing in foreign markets -- 8.Diversification: strategies for managing a group of business -- 9.Ethical business strategies, social responsibility, and environmental sustainability -- 10.Building an organization capable of good strategy execution -- 11.Managing internal operations: actions that promote good strategy execution -- 12.Corporate culture and leadership: keys to good strategy execution -- Part two: Cases in crafting and executing strategy
N2  - Presenting the most recent developments in research and strategy, this text applies these theories and illustrates their implementation in business cases
ER  -