Chaffey, Dave, 1963-

E-business and e-commerce management : strategy, management and applications / Ebusiness and ecommerce management Dave Chaffey. - Harlow : Financial Times Prentice Hall, 2001. - 400p. : ill. ; 19 cm.

Includes bibliographical references and index.

1.Introduction to e-business and e-commerce -- 2.E-commerce fundamentals -- 3.E-business infrastructure -- 4.E-enviroment -- 5.E-business stratgegy -- 6.Supply chain management -- 7.E-produrement - 8.E-marketing -- 9.Customer relationship management -- 10.Change management -- 11.Analysis and design -- 12.Implementation and maintenance.

9780273651888 (pbk.) : £32.99 0273651889 (pbk.)

2001033041


Electronic commerce.
Business enterprises--Computer networks
Business and Management.
Business strategy
E-commerce: business aspects
Retail & wholesale industries
Internet guides & online services
Business & Management

HF5548

658.84 CHA