E-business and e-commerce management : strategy, management and applications /
Ebusiness and ecommerce management
Dave Chaffey.
- Harlow : Financial Times Prentice Hall, 2001.
- 400p. : ill. ; 19 cm.
Includes bibliographical references and index.
1.Introduction to e-business and e-commerce -- 2.E-commerce fundamentals -- 3.E-business infrastructure -- 4.E-enviroment -- 5.E-business stratgegy -- 6.Supply chain management -- 7.E-produrement - 8.E-marketing -- 9.Customer relationship management -- 10.Change management -- 11.Analysis and design -- 12.Implementation and maintenance.
9780273651888 (pbk.) : £32.99 0273651889 (pbk.)
2001033041
Electronic commerce. Business enterprises--Computer networks Business and Management. Business strategy E-commerce: business aspects Retail & wholesale industries Internet guides & online services Business & Management