Consumer-centric healthcare opportunities and challenges for providers / [electronic resource] :
Colin B. Konschak and Lindsey P. Jarrell.
- Chicago, Ill. : Health Administration Press, c2011.
- xiii, 218 p.
- ACHE management series .
- Management series (Ann Arbor, Mich.) .
Includes bibliographical references and index.
The transparent provider -- Information technology goes mobile -- Personal health records -- Consumer-driven health plans -- Concierge and retail medicine -- Telemedicine -- Globalization -- Social media -- Targeted marketing to consumers -- Converting patients to customers -- Visions for the future.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Medical care--Marketing.--United States Preferred provider organizations (Medical care)--Marketing.--United States Health maintenance organizations--Marketing.--United States Patient satisfaction--United States.