Linehan, Margaret. <br/><br/>
Consumer behaviour :  Irish patterns and perspectives / 
Margaret Linehan. 
 - Dublin :  Gill & Macmillan,  c2008. 
 - vii, 235 p. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 218-223) and index. 
<br/><br/>1.Introduction to consumer behaviour -- 2.Perception and consumer involvement -- 3.Consumer motivation -- 4.Personality, lifestyles and psychographics -- 5.Consumer learnning -- 6.Consumer attitude formation and change -- 7.Consumer decision processes -- 8.Consumer behaviour and communication -- 9.The influence of culture, subculture and social class on consumer behaviour -- 10.Organisational, reference-group and family influences on consumer behaviour. 
<br/><br/><label>ISBN: </label>9780717144563 (pbk.) :  No price 9780717144563 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--Ireland<br/>Consumers--Ireland<br/>Consumer behavior.<br/>Consumer behavior--Ireland--Case studies<br/>Business and Management.<br/>Market research
<br/><br/><label>Dewey Class. No.: </label>658.8342 LIN