TY  - BOOK
AU  - Moskowitz,Howard R.
AU  - Beckley,Jacqueline H.
AU  - Resurreccion,Anna V.A.
TI  - Sensory and consumer research in food product design and development
T2  - IFT Press series
SN  - 9780813816326 (hbk.) :
AV  - TX546 .M68 2006
U1  - 664.07 MOS 
PY  - 2006///
CY  - Ames, Iowa, Oxford
PB  - Blackwell
KW  - Food
KW  - Sensory evaluation
KW  - Commercial products
KW  - Testing
KW  - Technology
KW  - ukslc
KW  - Industrial chemistry & manufacturing technologies
KW  - thema
KW  - Chemistry
KW  - Other technologies & applied sciences
KW  - Food & beverage technology
N1  - Includes bibliographical references and index; Emerging corporate knowledge needs : how and where does sensory fit? -- Making use of existing knowledge and increasing its business values : the forgotten productivity tool -- Understanding consumers\' and customers\' needs : the growth engine -- Innovation\'s friend : integrated market and sensory input for food product design and development -- A process to bring consumer mind-sets into a corporation -- Developing relevant product concepts -- High-level product assessment -- So what can sensory do for me (or for my company)? -- What types of tests do sensory researchers do? and why do they do them? -- So what are the practical considerations in actually running a test? : what do I need to know?, what does the rest of the company need to know? -- Evolving sensory research
N2  - The authors present, from the business viewpoint, the issues faced by sensory analysts, product developers, and market researchers in the food and beverage arena
ER  -