McDonald, Malcolm, <br/><br/>
Marketing and finance :  creating shareholder value /  [electronic resource] 
Malcolm McDonald, Brian D. Smith, Keith Ward. 
 - 1 online resource (464 pages) :  color illustrations, charts, tables 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781118748893 (e-book) 9781118748763 (e-book) 9781118748664 (e-book) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporations--Valuation.<br/>Corporations--Investor relations.<br/>Stocks--Marketing.<br/>Stocks--Prices.<br/>Economic value added.<br/>Risk assessment.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HG4028.V3  / .M336 2013 
<br/><br/><label>Dewey Class. No.: </label>658.8/02