Hall, Sean. <br/><br/>
This means this, this means that :  a user's guide to semiotics / 
Sean Hall. 
 - London :  Laurence King,  2007. 
 - 176 p. :  ill. (chiefly col.), ports. ;  26 cm. 
<br/><br/> Please put into Libray Staff Office 
<br/><br/>Includes bibliographical references (p. 174-175). 
<br/><br/>1.Signs and signing -- 2.Ways of meaning -- 3.Conceptual structures -- 4.Visual structures -- 5.Textual structures -- 6.Matters of interpretation -- 7.Framing meaning -- 8.Stories and storytelling. 
<br/><br/> Semiotics is the theory of signs. Signs are amazingly diverse: from simple road signs that point to a destination, to smoke that warns us of fire, to the culturally-conditioned symbols buried within art & literature, our reading of signs is very much part of everyday life. This book decodes the mystery of semiotics using visual examples. 
<br/><br/><label>ISBN: </label>9781856695213 (pbk.) :  £16.95 9781856695213 (pbk.) :  Đ16.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Semiotics.<br/>Signs and symbols.<br/>Media Studies.<br/>Theory of art<br/>Semiotics / semiology
<br/><br/><label>LC Class. No.: </label>P99 
<br/><br/><label>Dewey Class. No.: </label>302.2 HAL