TY  - BOOK
AU  - Barker,Michael J.
TI  - Marketing: an introductory text 
SN  - 9780333391006 (pbk) :
AV  - HF5415 
U1  - 658.8 BAK 
PY  - 1985///
CY  - Basingstoke
PB  - Macmillan
KW  - Marketing
KW  - Management & management techniques
KW  - thema
N1  - Previous ed.: 1979
ER  -