TY  - BOOK
AU  - Chaffey,Dave
TI  - E-business and e-commerce management: strategy, implementation and practice 
SN  - 9780273707523 (pbk.) :
AV  - HF5548 
U1  - 658.84 CHA 
PY  - 2007///
CY  - Harlow
PB  - Financial Times Prentice Hall
KW  - Electronic commerce
KW  - Business enterprises
KW  - Computer networks
KW  - Business and Management
KW  - ukslc
KW  - Business mathematics & systems
KW  - thema
KW  - Sales & marketing
N1  - Previous ed.: 2004; Includes bibliographical references and index; I INTRODUCTION 1. Introduction to e-business and e-commerce 2. E-Commerce Fundamentals 3. E-business Infrastructure 4. E-environment II STRATEGY AND APPLICATIONS 5. E-business Strategy 6. Supply Chain Management 7. E-procurement 8. E-marketing 9. Customer Relationship Management III IMPLEMENTATION 10. Change Management 11. Analysis and Design 12. Implementation and Maintenance
N2  - This volume covers business models, theoretical tools and international aspects of e-business and e-commerce
ER  -