Lopez, Maribel,  1968- <br/><br/>
Right-time experiences :  driving revenue with mobile and big data /  [electronic resource] 
Maribel Lopez. 
 - 1 online resource (323 pages) :  illustrations 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781118942888 (e-book) 9781118942895 (e-book) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Information technology--Management.<br/>Technological innovations--Management.<br/>Big data--Economic aspects.<br/>Strategic planning.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HD30.2  / .L667 2014 
<br/><br/><label>Dewey Class. No.: </label>658.4/038