Barnard, Malcolm,  1958- <br/><br/>
Graphic design as communication / 
Malcolm Barnard. 
 - London :  Routledge,  2005. 
 - xi, 196 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 184-191) and index. 
<br/><br/>Introduction--Graphic design and communication--Meaning: words and images--Social, cultural and economic functions--Audiences and markets--Modernism--Postmodernism and globalisation. 
<br/><br/> What is the point of graphic design? Is it advertising or is it art? Barnard explores how meaning & identity are at the core of every graphic design project & argues that the role & function of graphic design is, & always has been, communication. 
<br/><br/><label>ISBN: </label>9780415278133 (pbk.) :  �12.99 9780415278126 (hbk.) :  �45.00 0415278139 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Graphic arts.<br/>Communication in art.<br/>Symbolism in art.<br/>Art and Design.<br/>Media studies<br/>Graphic design
<br/><br/><label>LC Class. No.: </label>NC997  / .B28 2005 
<br/><br/><label>Dewey Class. No.: </label>741.6 BAR