New product development and delivery : ensuring successful products through integrated process management /
Dale Brethauer.
- New York : London : AMACOM ; McGraw-Hill [distributor], 2002.
- 224p. ; 24 cm.
Includes bibliographical references and index.
This guide features case studies and examples to help decision makers visualise, develop, and implement a restructured transfer process that will take new products through the research and development procedure more quickly.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
9780814407134 (hbk.) : £25.99
New products--Marketing Business and Management. Distribution & logistics management Project management Production & quality control management