TY  - BOOK
AU  - Stewart,David
TI  - The marketing pathfinder: key concepts and cases for marketing strategy and decision making 
AV  - HF5415.13 .S875 2014
U1  - 658.8/02 23
PY  - 2014///
CY  - Chichester, West Sussex, [England]
PB  - John Wiley & Sons
KW  - Marketing
KW  - Management
KW  - Strategic planning
KW  - Electronic books
N1  - Includes bibliographical references and index
UR  - http://ebookcentral.proquest.com/lib/aitie/detail.action?docID=1822528
ER  -