Puchta, Claudia. <br/><br/>
Focus group practice / 
Claudia Puchta and Jonathan Potter. 
 - London :  SAGE,  2003. 
 - 176 p. 
<br/><br/>Focus Groups and Interaction Producing Informality Producing Participation Producing Opinions Producing Useful Opinions Producing Varied Opinions From Practice to Strategy . 
<br/><br/> Accessibly written, this text provides a picture of focus group moderation and interaction based on the study of what actually happens in high-class focus groups, and uses recent theories of interaction such as discourse and conversation analyses to throw light on the practice of moderation. 
<br/><br/><label>ISBN: </label>9780761966906 (hbk.) :  �60.00 9780761966913 (pbk.) :  �17.99 9780761966913 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social sciences--Methodology<br/>Focus group interviewing.<br/>Society.<br/>Research methods: general<br/>Sociology & anthropology<br/>Social, group or collective psychology
<br/><br/><label>LC Class. No.: </label>H61.28 
<br/><br/><label>Dewey Class. No.: </label>300.723 PUC