TY  - BOOK
AU  - Stewart,David W.
AU  - Shamdasani,Prem N.
AU  - Rook,Dennis W.
TI  - Focus groups: theory and practice 
T2  - Applied social research methods series
SN  - 9780761925828 (hbk.) :
AV  - H61.28 .S74 2006
U1  - 300.723 STE 
PY  - 2006///
CY  - London
PB  - SAGE
KW  - Focused group interviewing
KW  - Social sciences
KW  - Research
KW  - Methodology
KW  - Social groups
KW  - Society
KW  - ukslc
KW  - Research methods: general
KW  - thema
KW  - Social research & statistics
KW  - Market research
N1  - Previous ed.: 1990; Includes bibliographical references and index; Preface to First Edition Preface to Second Edition 1. Introduction: Focus Group History, History, Theory and Practice Border Crossing: The Behavioral Science Origins of Focus Groups Focus Group Theory Purpose of the Book Plan of the Book Conclusion Review Questions 2. Group Dynamics and Focus Group Research Influences of Intrapersonal Factors and Individual Differences Interpersonal Influences Environmental Influences Conclusion Review Questions 3. Focus Groups and the Research Toolbox Focus Group Basics: Structure, Process, and Data Uses of Focus Groups: Applications, Advantages, and Limitations Steps in the Design and Use of Focus Groups Conclusion Review Questions 4. Recruiting Focus Group Participant and Designing the Interview Guide Establishing the Research Agenda Recruiting Participants Developing the Interview Guide Issues and Trends for the Future Coclusion Review Questions 5. The Focus Group Moderator Leadership and Group Dynamics Interviewing Styles and Tactics Moderator Selection Moderator Preparation Moderator Bias in Focus Group Interviews Conclusion Review Questions 6. Conducting the Focus Group The Physical Arrangement of the Group Interviewing Style Discussion Aids Intimacy Observers and Rcordings Beginning the Interview Ensuring Participation Time Management Probing Problems Special Issues Conclusion Review Questions 7. Analyzing Focus Group Data How Much Analysis? Transcribing the Interview Qualitative Analytic Approaches Quantitative Analysis Computer-Assisted Content Analysis Conclusion Review Questions 8. Focus Group in Practice Bush, Kerry, and Focus Groups Television Ads the Public Will Never See Impulsive Consumers, Shoplifters, and Focus Groups A Representative Focus Group Report: Buying a New Car New Car Purchasing Experiences: A Sample Report Conclusion Review Questions
N2  - Stressing the interaction of the moderator and group as well as the mechanics of designing, conducting and interpreting the outcome of focus groups, this work provides a systematic treatment of focus group interviews within the context of social science research and theory
ER  -