TY  - BOOK
AU  - Pariser,Eli
TI  - The filter bubble: how the new personalized Web is changing what we read and how we think 
SN  - 9780143121237 (pbk.) :
AV  - ZA4237 .P37 2012
U1  - 004.678 PAR 
PY  - 2012///
CY  - New York
PB  - Penguin Books
KW  - Invisible Web
KW  - Internet
KW  - Censorship
KW  - Web search engines
KW  - Target marketing
KW  - Selective dissemination of information
KW  - Infomediaries
KW  - Influence
KW  - Online information services industry
KW  - Political activity
KW  - Computers and IT
KW  - ukslc
N1  - Originally published: 2011; Includes bibliographical references and index; 1.The race for relevance -- 2.The user is the content -- 3.The Adderall society -- 5.The you loop -- 5.The public is irrelevant -- 6.Hello, world! -- 7.What you want, whether you want it or not -- 8.Escape from the city of ghettos
N2  - In late 2009, Google began customizing search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. In this book, Eli Pariser uncovers how this personalised web threatens to control how we consume and share information as a society
ER  -