Food and wine festivals and events around the world : development, management and markets /
edited by C. Michael Hall, Liz Sharples.
- Oxford : Butterworth-Heinemann, 2008.
- xxii, 351p.;[16]p. col. plates ; 24 cm.
1.Food events, festivals and farmers\' markets: an introduction. C. Michael Hall and Liz Sharples -- 2.Food events and the local food system: marketing, management and planning issues. C. Michael Hall and Liz Sharples -- 3.From haggis to high table: a selective history of festival and feast as mirrors of British landscape and culture. Ian D. Rotheram -- 4.Conceptualizing festival-based culinary tourism in rural destinations. Carol Kalkstein-Silkes, Liping A. Cai and Xinran Y. Lehto -- 5.Case study on the use of Scottish food events in promoting Scottish tourism and food. Wendy Barrie -- 6.Ludlow Marches Food and Drink festival. Liz Sharples and Howard Lyons -- 8.Food and wine events in Tasmania, Australia. Stuart Crispin and Dirk Reiser -- 9.Applies, cider and celebratioin. Liz Sharples -- 10.Segmenting wine festival visitors using their personal involvement with win. Jingxue (Jessica) Yuan, Alastair M. Morrison, Liping A. Cai, Tim Dodd and Sally Linton -- 11.Beer festivals: a case study approach. Howard Lyons and Liz Sharples -- 12.Wine connoisseurs or curious tourists? The participants in wine festivals. Meg Houghton -- 13.The authentic market experience of farmer\'s markets. C. Michael Hall, Richard Mitchell, David Scott and Liz Sharples -- 14.Connecting farmers\' markets and tourists in New Brunswick, Canada. Lee Jolliffe -- 15.From saké to sea urchin: food and drink festivals and regional identity in Japan. Atsuko Hashimoto and Davif J. Telfer --- 16.The Airey\'s Intlet Farmer\'s Market: where the coast meets the ranges. Anne-Marie Hede -- 17.Farmers\' markets as events for local cultural consumption: The Otago Farmers\' Market (Dunedin, New Zealand) explored. Richard Mitchell and David Scott -- 18.Case study: the tale of three marekts. Jane F. Eastham -- 19.Food festival research methods and approaches. Howard Lyons -- 20.Future issues and trends: food events, festivals and farmers\' markets. C. Michael Hall and Liz Sharples.