TY  - BOOK
AU  - Albaum,Gerald
AU  - Duerr,Edwin
AU  - Strandskov,Jesper
TI  - International marketing and export management
SN  - 9780273686347 (pbk.) :
AV  - HF1416 .A38 2005
U1  - 658.84 ALB 
PY  - 2005///
CY  - Harlow
PB  - Financial Times Prentice Hall
KW  - Export marketing
KW  - Management
KW  - Business and Management
KW  - ukslc
KW  - Sales & marketing
KW  - thema
KW  - International business
N1  - Previous ed.: 2002; Includes bibliographical references and index; 1.International marketing and exporting -- 2.Bases of international marketing -- 3.The international environment -- 4.Export market selection: definition and strategies -- 5.Information for international market(ing) decisions -- 6.Market entry strategies -- 7.Export entry modes -- 8.Nonexport entry modes -- 9.Product decisons -- 10.Pricing decisions -- 11.Financing and methods of payment -- 12.Promotion and marketing communication -- 13.The export order and physical distribution -- 14.Organization of international marketing activities
N2  - The fifth edition of this text continues to provide coverage of the closely related subjects of marketing and export management, giving students and practitioners alike a realistic picture of marketing strategies in the international arena
ER  -