Burnett, Ken,  1950- <br/><br/>
Relationship fundraising :  a donor-based approach to the business of raising money / 
Ken Burnett ; foreword by Jennie Thompson. 
 - Second edition. 
 - San Francisco, CA :  Jossey-Bass,  [2002] 
 - xxxiv, 350 pages ;  24 cm 
<br/><br/> Previous edition: 1992. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>1.Much more than raising money -- 2.Proud to be a fundraiser -- 3.The essence of good fundraising -- 4.The vital ingredients for success -- 5.Understanding your donors -- 6.Learning from recent research -- 7.Avoidiing common errors and pitfalls -- 8.Building better friendships through marketing -- 9.Making and keeping friends -- 10.Keeping in touch with your donors -- 11.Creative approaches to relationship building -- 12.Bequest marketing: the last great fundraising opportunity -- 13.Keeping up with change -- 14.Fundraising for the twenty-first century. 
<br/><br/><label>ISBN: </label>9780787960896 (hbk.) :  £21.50 0787960896 :  Đ21.50 
<br/><br/><label>LCCN: </label>2002008577 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Fund raising.<br/>Society.<br/>Charities, voluntary services & philanthropy<br/>Non-profitmaking organizations
<br/><br/><label>LC Class. No.: </label>HG177  / .B874 2002 
<br/><br/><label>Dewey Class. No.: </label>658.15224 BUR