TY  - BOOK
AU  - Ford,David
AU  - Ford,David
ED  - IMP Project Group,
TI  - Understanding business marketing and purchasing: an interaction approach 
SN  - 9781861527691 (pbk.) :
AV  - HF5415.1263 .U5 2010
U1  - 658.804 FOR 
PY  - 2010///]
CY  - Australia
PB  - South-Western
KW  - Industrial management
KW  - Industrial marketing
KW  - Business and Management
KW  - ukslc
KW  - Sales & marketing
KW  - thema
N1  - Previously published as Understanding Business Markets; Includes bibliographical references and index
ER  -