TY  - BOOK
AU  - Pitta,Dennis
ED  - ProQuest (Firm)
TI  - Marketing challenges in serving millennials
T2  - Journal of consumer marketing,
AV  - HF5415.127 .M37 2012
PY  - 2012///
CY  - [Bradford, U.K.]
PB  - Emerald
KW  - Target marketing
KW  - Generation Y
KW  - Young consumers
KW  - Young adults
KW  - Electronic books
N1  - Includes bibliographical references; Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
UR  - http://ebookcentral.proquest.com/lib/aitie/detail.action?docID=987445
ER  -