TY  - BOOK
AU  - Teare,Richard
TI  - Marketing in hospitality and tourism: a consumer focus 
SN  - 0304328235
U1  - 647.940688 TEA 
PY  - 1994///
CY  - London, New York, NY
PB  - Cassell
KW  - Hospitality industry
KW  - Marketing
KW  - Tourism
KW  - Hotels
N1  - Includes bibliographical references and index; Consumer decision making / Richard Teare -- Segmenting travel markets / Josef A. Mazanec -- New product research and development / Simon Crawford-Welch -- Strategic marketing communication / Stephen Calver
ER  -