TY  - BOOK
AU  - Gupta,Vipin
AU  - Khilji,Shaista E.
ED  - ProQuest (Firm)
TI  - Fortune at the base of the pyramid (BoP) revisited
T2  - South Asian journal of global business research,
AV  - HD60.5.S64 F67 2013
PY  - 2013///
CY  - [Bradford, England]
PB  - Emerald Insight
KW  - Social responsibility of business
KW  - South Asia
KW  - Strategic planning
KW  - Small business
KW  - Management
KW  - Organizational effectiveness
KW  - Electronic books
N1  - Includes bibliographical references; Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
UR  - http://ebookcentral.proquest.com/lib/aitie/detail.action?docID=1222388
ER  -