Johnson, Gerry. <br/><br/>
Exploring corporate strategy / 
 Exploring corporate strategy: text and cases. 
Gerry Johnson, Kevan Scholes. 
 - 6th ed. 
 - Harlow :  Financial Times Prentice Hall,  2002. 
 - xxxvii, 1082p. :  ill. ;  25 cm. 
<br/><br/> Previous ed.: London: Prentice Hall Europe, 1999. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction -- The strategic position -- Strategic position -- Strategic choices -- Strategy into action. 
<br/><br/> An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations. 
<br/><br/><label>ISBN: </label>9780273651123 (pbk.) :  £32.99 9780273651123 0273651129 027365117X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning.<br/>Business planning.<br/>Business and Management.<br/>Business strategy
<br/><br/><label>LC Class. No.: </label>HD30.28 
<br/><br/><label>Dewey Class. No.: </label>658.4012 JOH