TY  - BOOK
AU  - Hartley,Peter
AU  - Chatterton,Peter
AU  - Chatterton,Peter
TI  - Business communication: rethinking your professional practice for the post-digital age 
SN  - 9780415640282 (pbk.) :
AV  - HF5718 .H2919 2015
U1  - 658.45 HAR 
PY  - 2015///
CY  - New York
PB  - Routledge
KW  - Business communication
KW  - Business and Management
KW  - ukslc
KW  - Advertising
KW  - thema
KW  - Communication studies
KW  - Personnel & human resources management
KW  - Organizational theory & behaviour
KW  - Business communication & presentation
KW  - Sales & marketing
N1  - Previous edition: 2001; Includes bibliographical references and index; Introduction -- Developing your communication: deciding where to start -- How should we analyse communication? -- What does communication mean? -- How is communication affected by the organisational context? -- How should we plan and organise professional and business writing? -- What is an effective writing style? -- Effective design and visual aids -- What makes documents effective? -- What is effective interpersonal communication? -- How do interpersonal skills work in practice? -- How can we organise effective meetings? -- How can we plan and deliver effective presentations? -- How can we build effective teams? -- Change, communication and future-gazing
N2  - Effective communication in business and commercial organisations is critical, as organisations have to become more competitive and effective to survive during economic downturn and recovery. This thoroughly revamped new edition summarises basic principles of effective communication and shows how they can be applied in modern organisations
ER  -