TY  - BOOK
AU  - West,Douglas C.
AU  - Ford,John B.
AU  - Ibrahim,Essam
TI  - Strategic marketing: creating competitive advantage 
SN  - 9780199684090 (pbk.) :
AV  - HF5415.13 
U1  - 658.802 WES 
PY  - 2015///
CY  - Oxford
PB  - Oxford University Press
KW  - Marketing
KW  - Management
KW  - Strategic planning
KW  - Business and Management
KW  - ukslc
KW  - Economics, finance, business & management
KW  - thema
KW  - Business strategy
KW  - Sales & marketing
N1  - Previous ed.: 2010; Part I.Introduction -- 1.Overview and strategy blueprint -- 2.Marketing strategy: anlysis and perspectives -- Part II: What are we now? -- 4.Strategic marketing decisions, choices, and mistakes -- 5.Segmentation, targeting, and positioning strategies -- 6.Branding strategies -- 7.Relational and sustainability strategies -- Part IV.How will we get there -- 8.Product innovation and development strategies -- 9.Service marketing strategies -- 10.Pricing and distribution strategies -- 11.Marketing communication strategies -- 12.International marketing strategy -- 13.Social and ethical strategies
N2  - This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts
ER  -