Chaffey, Dave,  1963- <br/><br/>
Digital marketing :  strategy, implementation and practice / 
Dave Chaffey, Fiona Ellis-Chadwick. 
 - 5th ed. 
 - Harlow :  Pearson,  2012. 
 - xxix, 698 p. :  ill., charts ;  27 cm. 
<br/><br/> Previous ed. published as: Internet marketing, 2006. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part 1.Digital marketing fundamentals -- 1.Introducing digital marketing -- 2.Online marketplace analysis: micro-environment -- 3.The Internet macro-environment -- Part 2.Digital strategy development -- 4.Digital marketing strategy -- 5.The Internet and the marketing mix -- 6.Relationship marketing using digital platforms -- Part 3.Digital marketing: implementation and practice -- 7.Delivering the online customer experience -- 8.Campaign planning for digital media -- 9.Marketing communications using digital media channels -- 10.Evaluation and improvement of digital channel performance -- 11.Business-to-consumer digital marketing practice -- 12.Business-to-business digital marketing practice. 
<br/><br/><label>ISBN: </label>9780273746102 (pbk.) 0273746103 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Sales & marketing<br/>Internet guides & online services
<br/><br/><label>Dewey Class. No.: </label>658.87202854678 CHA