TY  - BOOK
AU  - Coughter,Peter
TI  - The art of the pitch: persuasion and presentation skills that win business 
SN  - 9780230120518 (hbk.) :
AV  - HF5718.22 .C68 2012
U1  - 658.452 COU 
PY  - 2012///
CY  - New York, Basingstoke
PB  - Palgrave Macmillan
KW  - Business presentations
KW  - Persuasion (Psychology)
KW  - Business and Management
KW  - ukslc
KW  - Sales & marketing
KW  - thema
KW  - Corporate finance
KW  - Business strategy
KW  - Public relations
KW  - Organizational theory & behaviour
KW  - Small businesses & self-employed
KW  - Business communication & presentation
KW  - Advertising
N1  - "An Advertising Age book."; Includes bibliographical references and index; Everything is a presentation -- It\'s not about you -- How we connect -- The power of emotion -- How to be -- Authenticity -- Death by deck -- Organizing the presentation -- Rehearse, rehearse, rehearse -- Punctuation -- You never know -- Standing up
N2  - Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation
ER  -