Visual communication theory and research : a mass communication perspective /
by Shahira Fahmy, Mary Angela Bock, and Wayne Wanta.
- First edition.
- Basingstoke : Palgrave Macmillan, 2014.
- 204 pages : illustrations (black and white)
Includes bibliographical references and index.
Linking theory to visual communication -- Historical research -- Who: research on the sources of visual communication -- Says what: research on the content in visual communication -- To whom: research on the audiences in visual communication -- In which channel: research on media used in visual communication -- With what effect I: research on cognitive effects of visual -- With what effect II: research on attitudinal effects of visual -- With what effect III: research on behavioral effects of visual -- Conclusions.
In today's multimedia environment, visuals are essential and expected parts of storytelling. However, the visual communication research field is fragmented into several sub-areas, making study difficult. Fahmy, Bock, and Wanta note trends and discuss the challenges of conducting analysis of images across print, broadcast, and online media.