Customer service for hospitality and tourism /
Simon Hudson, Louise Hudson.
- Woodeaton, Oxford : Goodfellow Publishers, 2013.
- viii, 304 pages; illustrations, 24cm
Includes index.
Includes bibliographical references,
1.Introduction to customer service -- 2.The financial and behavioral impacts of customer service -- 3.Understanding the consumer -- 4.Developing and maintaining a service culture -- 5.Managing service encounters -- 6.The importance of market research -- 7.Building and maintaining custmer relationships -- 8.Providing customer service through the servicescape -- 9.The impact of technology on customer -- 10.The importance of service recovery -- 11.Promoting customer service internally and externally -- 12.Customer service training handbook.