TY  - BOOK
AU  - Cox,Roger
AU  - Brittain,Paul
TI  - Retail management
T2  - Frameworks
SN  - 9780273634287 (pbk.) :
AV  - HF5429 
U1  - 658.87 COX 
PY  - 2000///
CY  - London
PB  - Financial Times
KW  - Retail trade
KW  - Management
KW  - Marketing
KW  - Business and Management
KW  - ukslc
KW  - Sales & marketing management
KW  - thema
KW  - Management & management techniques
KW  - Sales & marketing
KW  - Retail & wholesale industries
N1  - Previous ed.: London: Pitman, 1996; Includes bibliographical references (p. 319) and index; PART ONE RETAILING AND THE CONSUMER; 1. The retail industry -- 2. Retail organisations -- 3. International retailing -- 4. Retail planning and strategy -- 5. Retailing research -- 6. The retailing environments -- 7. Consumer buying behaviour -- 8. Segmentation -- PART TWO THE RETAIL MIX; 9. Store location -- 10. Product decisions -- 11. Buying -- 12. Stock management -- 13. Pricing/Advertising -- 14. Personal selling -- 15. Database marketing -- 16. Sales promotion and public relations -- 17. Atmosphere and layout -- 18. Customer service decisions -- PART THREE ADMINISTRATION; 19. Financial planning -- 20. Human resources -- 21. Property and location development -- 22. Unit management -- 23. Retailing and the law -- 24. The future of retailing. Bibliography. Case studies
N2  - Retail Management introduces the practical aspects of retailing, with emphasis on the relationship between retailer and customer, the retail mix and retail administration
ER  -