Retail management /
Roger Cox, Paul Brittain.
- 4th ed.
- London : Financial Times, 2000.
- xxvi, 339p. : ill. ; 24 cm.
- Frameworks .
- Frameworks .
Previous ed.: London: Pitman, 1996.
Includes bibliographical references (p. 319) and index.
PART ONE RETAILING AND THE CONSUMER; 1. The retail industry -- 2. Retail organisations -- 3. International retailing -- 4. Retail planning and strategy -- 5. Retailing research -- 6. The retailing environments -- 7. Consumer buying behaviour -- 8. Segmentation -- PART TWO THE RETAIL MIX; 9. Store location -- 10. Product decisions -- 11. Buying -- 12. Stock management -- 13. Pricing/Advertising -- 14. Personal selling -- 15. Database marketing -- 16. Sales promotion and public relations -- 17. Atmosphere and layout -- 18. Customer service decisions -- PART THREE ADMINISTRATION; 19. Financial planning -- 20. Human resources -- 21. Property and location development -- 22. Unit management -- 23. Retailing and the law -- 24. The future of retailing. Bibliography. Case studies.
Retail Management introduces the practical aspects of retailing, with emphasis on the relationship between retailer and customer, the retail mix and retail administration.