Besanko, David,  1955- <br/><br/>
Economics of strategy / 
David Besanko. 
 - 4th ed. 
 - Hoboken, N.J. :  Chichester :  Wiley ;  John Wiley [distributor],  2006. 
 - 640 p. 
<br/><br/> Previous ed.: 2004.  Includes index. 
<br/><br/>Part one: Firm boundaries -- 1.The evolution of the modern firm -- 2.The horizontal boundaries of the firm: economies of scale and scope -- 3.The vertical boundaries of the firm -- 4.Organizing vertical boundaries: vertigal integration and its alternative -- 5.Diversification -- Part two: Market and competitive analysis -- 6.Competitors and competition-- 7.Strategic commitment -- 8.The dynamics of pricing rivalry -- 9.Entries and exit - 10.Industry analysis -- Part three: Strategic position and dynamics -- 11.Strategic positioning for competitive advantage -- 12.Sustaining competitive advantage -- 13.The origins of competitive advantage: innovation, evolution -- 14.Agencies and performance measurement -- Part four: internal organization -- 15.Incentives in firms -- 16.Strategies and structure -- 17.Environments, power, and culture -- 18.Strategies and the general manager. 
<br/><br/> 'The Economics of Strategy' delves into the concepts involved in sound business strategy. The text begins by focusing on the boundaries of the firm and examines the competitive strategy from the perspective of industrial organization economics. It then explores strategic positioning and dynamics. 
<br/><br/><label>ISBN: </label>9780471679455 (hbk.) :  �54.95 9780471679455  �51.79 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning--Economic aspects<br/>Managerial economics.<br/>Business and Management.<br/>Economics<br/>Business & Management
<br/><br/><label>LC Class. No.: </label>HD30.28  / .B4575 2006 
<br/><br/><label>Dewey Class. No.: </label>658.4012 BES