TY  - BOOK
AU  - Rogers,David L.
ED  - ProQuest (Firm)
TI  - The network is your customer: five strategies to thrive in a digital age 
AV  - HD69.S8 R646 2010
U1  - 658.8/12 22
PY  - 2010///
CY  - New Haven
PB  - Yale University Press
KW  - Business networks
KW  - Social networks
KW  - Digital media
KW  - Social aspects
KW  - Economic aspects
KW  - Strategic planning
KW  - Electronic books
N1  - Includes bibliographical references and index; A new model for customers in the digital age -- The customer network revolution -- Network science and lessons for business -- Five strategies to thrive with customer networks -- Access : be faster, be easier, be everywhere, be always on -- Engage : become a source of valued content -- Customize : make your offering adaptable to your customers' needs -- Connect : become a part of your customers' conversations -- Collaborate : involve your customers at every stage of your enterprise -- Leadership and the customer network-focused organization -- Planning and executing a complete customer network strategy -- Creating the customer network-focused organization -- Self-assessment : how networked is your business? -- How to continue the conversation online -- Cases and examples by industry; Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
UR  - http://ebookcentral.proquest.com/lib/aitie/detail.action?docID=3420675
ER  -