TY  - BOOK
AU  - Proctor,Tony
TI  - Essentials of marketing research
SN  - 9780273625315 (pbk.) :
U1  - 658.83 PRO 
PY  - 1997///
CY  - London
PB  - Pitman
KW  - Marketing research
KW  - Case studies
KW  - Business and Management
KW  - ukslc
KW  - Business & Management
KW  - thema
KW  - Market research
N1  - Includes bibliographical references and index; Includes bibliographical references and index
N2  - Essentials of Marketing Research provides a concise introduction to a subject rapidly evolving, not least through the impact of developments in information technology
ER  -