Essentials of marketing research /
Tony Proctor.
- London : Pitman, 1997.
- viii, 360p. : ill., maps ; 25 cm.
Includes bibliographical references and index.
Includes bibliographical references and index.
Essentials of Marketing Research provides a concise introduction to a subject rapidly evolving, not least through the impact of developments in information technology.
9780273625315 (pbk.) : £23.95 0273625314 (pbk)
Marketing research--Case studies Marketing research. Business and Management. Business & Management Market research