TY  - BOOK
AU  - Levitt,Theodore
ED  - Harvard Business Review.
TI  - Ted Levitt on marketing
T2  - A Harvard business review paperback
SN  - 9781422102060
AV  - HF5415 .L4834 2006
U1  - 658.8 LEV 
PY  - 2006///
CY  - Boston, Mass.
PB  - Harvard Business School Pub.
KW  - Marketing
KW  - Sales & marketing
KW  - thema
N1  - Includes bibliographical references and index; Innovative imitation -- 2.Exploit the product life cycle -- 3.Why business always loses -- 4.Production-line approach to service -- 5.The industrialization of service -- 6.Marketing success through differentiation - of anything -- 7.Marketing intangible products and product intangibles -- 8.The globalization of markets -- 9.After the sale is over
UR  - http://www.loc.gov/catdir/toc/ecip0612/2006013548.html
ER  -