Levitt, Theodore,  1925- <br/><br/>
Ted Levitt on marketing. 
Theodore Levitt. 
 - Boston, Mass. :  Harvard Business School Pub.,  c2006. 
 - viii, 226 p. :  ill. ;  24 cm. 
 - A Harvard business review paperback .
 - Harvard business review paperback series. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Innovative imitation -- 2.Exploit the product life cycle -- 3.Why business always loses -- 4.Production-line approach to service -- 5.The industrialization of service -- 6.Marketing success through differentiation - of anything -- 7.Marketing intangible products and product intangibles -- 8.The globalization of markets -- 9.After the sale is over. 
<br/><br/><label>ISBN: </label>9781422102060 9781422102060  �19.56 
<br/><br/><label>LCCN: </label>2006013548 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Sales & marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .L4834 2006 
<br/><br/><label>Dewey Class. No.: </label>658.8 LEV