Silk, Alvin J. <br/><br/>
What is marketing? / 
Alvin J. Silk. 
 - Boston:  Harvard Business Press,  2006. 
 - 207p.;  24cm. 
 - What is ? series. .
<br/><br/>Includes index. 
<br/><br/>1.Marketing stragegy -- 2.Understanding consumer behavior -- 3.Market segmentation, target market selection, and positioning -- 4.Product policy -- 5.Going to market -- 6.Marketing communications and promotioins -- 7.Optimal pricing -- 8.Personal selling and sales management -- 9.Managing customers. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 SIL