TY  - BOOK
AU  - Smith,P.R.
AU  - Chaffey,Dave
ED  - Chartered Institute of Marketing.
TI  - eMarketing eXcellence
T2  - e-marketing essentials
SN  - 9780750663595 (pbk.) :
AV  - HF5415.1265 
U1  - 658.8002854678 SMI 
PY  - 2005///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Internet marketing
KW  - Business and Management
KW  - ukslc
KW  - Sales & marketing
KW  - thema
KW  - Business & Management
KW  - Internet guides & online services
N1  - Previous ed.: 2002; Published in association with the Chartered Institute of Marketing; Includes bibliographical references and index; Chapter 1.Introduction to e-marketing -- Chapter 2.ReMix -- Chapter 3.E-models -- Chapter 4.E-customers -- Chapter 5.E-tools -- Chapter 6.Site design -- Chapter 7.Traffic building -- Chapter 8.E-CRM -- Chapter 9.E-business -- Chapter 10.E-planning
N2  - Built around the new CIM e-Marketing Award this book addresses an important area of marketing. The core of the book is an established but flexible marketing model that makes sense of the issues that online and interactive techniques can create
ER  -