Preston, Ivan L., 1931-

The great American blow-up puffery in advertising and selling / [electronic resource] : Ivan L. Preston. - Rev. ed. - Madison, Wis. : University of Wisconsin Press, c1996. - viii, 243 p.

Includes bibliographical references (p. 197-227) and index.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.






Advertising--United States.
Selling.
Advertising laws--United States.


Electronic books.

HF5813.U6 / P68 1996

659.1