Danesi, Marcel,  1946- <br/><br/>
Understanding media semiotics / 
Marcel Danesi. 
 - London :  Arnold,  2002. 
 - x, 253 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 230-243) and index. 
<br/><br/>Introduction -- 1.The mediated world -- 2.An outline of semiotic theory -- 3.Print media -- 4.Audio media -- 5.Film -- 6.Television -- 7.The computer and the Internet -- 8.Advertising -- 9.Social impacts of the media. 
<br/><br/> Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This book offers students an in-depth guide to help them investigate and understand the media using semiotic theory. 
<br/><br/><label>ISBN: </label>9780340808849 (pbk.) :  �14.99 9780340808832 (hbk.) :  �45.00 0340808837 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Semiotics<br/>Media Studies.<br/>Sociology & anthropology<br/>Semiotics / semiology<br/>Media studies<br/>Semantics, discourse analysis, stylistics<br/>Media, entertainment, information & communication industries
<br/><br/><label>LC Class. No.: </label>P96.543 
<br/><br/><label>Dewey Class. No.: </label>302.2 DAN