Moutinho, Luiz. <br/><br/>
Marketing measurement and analysis / 
Luiz Moutinho and Graeme D. Hutcheson. 
 - London :  SAGE,  2006. 
 - 200 p. 
<br/><br/>Includes bibliographical references (p. [223]-230) and index. 
<br/><br/> Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this text is packed with user-friendly descriptions, examples and study applications. 
<br/><br/><br/>Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
<br/><br/><label>ISBN: </label>9780761970118 (hbk.) :  �60.00 9780761970125 (pbk.) :  �16.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Mathematical models<br/>Marketing--Statistical methods<br/>Business and Management.<br/>Research & development management<br/>Sales & marketing
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415 
<br/><br/><label>Dewey Class. No.: </label>658.800151