Moutinho, Luiz. <br/><br/>
Problems in marketing. 
Luiz Moutinho & Charles Chien. 
 - New ed. /  Luiz Moutinho, Charles S. Chien. 
 - London :  SAGE,  2004. 
 - 208 p. 
<br/><br/> Originally published as by Luiz Moutinho. London: P. Chapman, 1991. 
<br/><br/>Includes bibliographical references. 
<br/><br/> Fully revised & updated, 'Problems in Marketing' includes over 50 new problems. The text covers a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. 
<br/><br/><br/>Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
<br/><br/><label>ISBN: </label>9780761971788 (hbk.) :  �60.00 9780761971795 (pbk.) :  �17.99 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Business and Management.<br/>Sales & marketing<br/>Sales & marketing management
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415  / .M67 2004 
<br/><br/><label>Dewey Class. No.: </label>658.8