TY - BOOK AU - Appleby,Robert C. TI - Modern business administration SN - 9780273033325 (pbk) : AV - HD31 U1 - 658 APP PY - 1991/// PB - Pitman KW - Management KW - Business & Management KW - thema KW - EDI (electronic data interchange) KW - Business enterprise N1 - Previous ed: 1987; Includes index; Includes bibliographical references and index; Part 1.Management principles. 1.Nature of management -- 2.Business and its external environmnet -- 3.Corporate strategy and planning -- 4.Organizing -- 5.Directing -- 6.Controlling -- Part 2.Management in action -- 7.Marketing and sales management -- 8.Production -- 9.Human resource management -- 10.Administrative management N2 - Covering changes in the syllabi for such examinations as the Institute of Chartered Secretaries and Administrators, and the Institute of Management Services, this new edition has been updated in the areas of the Single European market, electronic data interchange and flexible management systems ER -