Appleby, Robert C.

Modern business administration. - 5th ed. - Pitman, 1991. - [512]p.

Previous ed: 1987. Includes index.

Includes bibliographical references and index.

Part 1.Management principles. 1.Nature of management -- 2.Business and its external environmnet -- 3.Corporate strategy and planning -- 4.Organizing -- 5.Directing -- 6.Controlling -- Part 2.Management in action -- 7.Marketing and sales management -- 8.Production -- 9.Human resource management -- 10.Administrative management.

Covering changes in the syllabi for such examinations as the Institute of Chartered Secretaries and Administrators, and the Institute of Management Services, this new edition has been updated in the areas of the Single European market, electronic data interchange and flexible management systems.

9780273033325 (pbk) : £13.99 0273033328 (pbk) : Đ13.99 : CIP confirmed


Management.
Business & Management
EDI (electronic data interchange)

Business enterprise Management

HD31

658 APP