TY  - BOOK
AU  - McDonald,Malcolm
AU  - Wilson,Hugh
AU  - Wilson,Hugh
TI  - The new marketing: transforming the corporate future 
SN  - 9780750653879 (pbk.) :
AV  - HF5415.1265 
U1  - 658.84 MCD 
PY  - 2002///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Internet marketing
KW  - Marketing channels
KW  - Business and Management
KW  - ukslc
KW  - Advertising
KW  - thema
KW  - Computer networking & communications
KW  - Sales & marketing
N1  - Includes bibliographical references and index
N2  - Believing that early experimentation with new marketing channels is over for many organizations, this text outlines a map of the marketing process developed to take into account the second generation changes brought about by the multimedia revolution
ER  -