McDonald, Malcolm. <br/><br/>
The new marketing :  transforming the corporate future / 
Malcolm McDonald and Hugh Wilson. 
 - Oxford :  Butterworth-Heinemann,  2002. 
 - viii, 230 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Believing that early experimentation with new marketing channels is over for many organizations, this text outlines a map of the marketing process developed to take into account the second generation changes brought about by the multimedia revolution. 
<br/><br/><label>ISBN: </label>9780750653879 (pbk.) :  £19.99 0750653876 
<br/><br/><label>LCCN: </label>2004274702 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Marketing channels.<br/>Business and Management.<br/>Advertising<br/>Computer networking & communications<br/>Sales & marketing
<br/><br/><label>LC Class. No.: </label>HF5415.1265 
<br/><br/><label>Dewey Class. No.: </label>658.84 MCD