TY  - BOOK
AU  - Scott,Linda M.
AU  - Batra,Rajeev
TI  - Persuasive imagery: a consumer response perspective 
T2  - Advertising and consumer psychology
SN  - 9780805842029 (hbk.) :
AV  - BF367 .P464 2003
U1  - 153.852 SCO 
PY  - 2003///
CY  - Mahwah, N.J., London
PB  - Lawrence Erlbaum
KW  - Imagery (Psychology)
KW  - Persuasion (Psychology)
KW  - Advertising
KW  - Psychological aspects
KW  - Psychology
KW  - ukslc
KW  - Occupational & industrial psychology
KW  - thema
KW  - Media studies
KW  - Social, group or collective psychology
KW  - Media, entertainment, information & communication industries
N1  - Includes bibliographical references and index; 1.Persuasive imagery: what do we really know -- 1.Persuasion by design: the state of expertise on visual influence tactics -- 2.A review of the visual rhetoric literature -- II.Image and response -- 3.When the mind blinks: attentional limitations to the perception of sequential visual images -- 4.Cognitive and affective consequences of visual fluency: when seeing is easy on the mind -- 5.A levels-of-provessing model of advertising repetition effects -- 6.Changes in log designs: chasing the elusive butterfly curve -- 7.Visual persuasion: mental imagery processing and emotional experience -- III.Image and word -- 8.Scripted thought -- 9.Visual linguistic processing of ads by bilingual consumers -- 10.The role of imagery instructions in facilitating persuasion in a consumer context -- IV.Image and ad -- 11.The contribution of semiotic and rhetorical perspectives to the explanation of visual persuasion in advertising -- 12.Invoking the rhetorical power of character to create identifications -- 13.Promises, promises: exploring erotic rhetoric in sexually oriented-advertising -- 15.Understanding visual metaphor in advertising -- V.Image and object -- 16.Color as a tool for visual persuasioin -- 17.The marriage of graphic design and research - experimentally designed packages offer new vitas and opportunities -- 18.Building brands: architectural expression in the electronic age -- 19.No one looks that good in real life!: projections of the real versus ideal self in the online visual space -- 20.Persuasive form: mobile telephone in Hungary
N2  - Sponsored by the Society for Consumer Psychology, this volume synthesizes and advances existing knowledge of consumer response to visuals using an interdisciplinary perspective. It should be useful to those interested in consumer psychology, advertising, marketing and visual communication
ER  -