TY  - BOOK
AU  - Cooper,Donald
AU  - Schindler,Pamela
AU  - Schindler,Pamela S.
TI  - Business research methods
T2  - The Irwin/McGraw-Hill series, operations and decision sciences
SN  - 9780256239522 (hbk.) :
U1  - 658.0072 COO 
PY  - 1998///
CY  - Chicago, Ill., London
PB  - Irwin
KW  - Industrial management
KW  - Research
KW  - Business
KW  - Methodology
KW  - Business and Management
KW  - ukslc
KW  - Management & management techniques
KW  - thema
KW  - Market research
N1  - Previous ed.: 1994; Includes bibliographical references and index
N2  - Business Research Methods focuses on managerial decisions, emphasising the need for sound reasoning, problem identification and formulation, and testing. The sixth edition contains a new chapter devoted exclusively to ethics
ER  -